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The History of Rolex and Yvan’s
Founded almost 70 years ago and now run by the third generation, Yvan’s has become a prestigious reference point for all watch lovers, combining a passion for exceptional watchmaking with a love of refined jewellery.
Located in the legendary ‘Galerie de la Reine’ in Brussels, Yvan’s is a family business for whom customer satisfaction is key, ensured through a personal approach to maintaining long-term relationships.
Rolex and Yvan’s: A Legacy of Excellence
Yvan’s partnership with Rolex, an independent and fully integrated Swiss watch manufacturer, is built on trust that lasts since 1955. For decades, Yvan’s has played a key role in strengthening Rolex’s presence on the Belgian market, thanks to its deep expertise and unwavering commitment to excellence.
At the heart of this relationship lies a shared passion for high-end watchmaking and a mutual trust that has stood the test of time. Over the years, Yvan Friedmann and his team have cultivated an in-depth understanding of the brand, solidifying Yvan’s reputation as a leading reference in luxury watches in Brussels.
Under the leadership of its third generation, Yvan’s remains committed to preserving this unique heritage. Together, Yvan’s and Rolex continue to write an extraordinary story—one defined by innovation, uncompromising quality, and a dedication to their clients. This collaboration transcends a mere business partnership; it is built on shared values and a mutual appreciation for exceptional timepieces.
As part of its continued expansion and commitment to offering an even more exclusive experience, Yvan’s is opening a second boutique in the heart of the historic Sablon district in Brussels. This new space perfectly embodies the quality and excellence of the brand, reflecting the elegance and refinement of the world’s most prestigious watchmakers. This initiative underscores the strength of Yvan’s and Rolex’s collaboration, rooted in sustained growth, loyalty, and trust.
